GOTHENBURG, Sweden - June 27, 2025 - MindArk, developer of the Entropia Universe platform, today shared the first weekly update highlighting key initiatives designed to enhance player acquisition, retention, and financial growth, while driving long-term shareholder value.
On June 18, MindArk introduced two new Starter Packs as the first phase of a planned overhaul to the Entropia Universe web store. The launch has exceeded internal expectations, with community feedback overwhelmingly positive. The Starter Pack model is being validated as a powerful tool for onboarding both new and returning players.
MindArk has implemented a comprehensive marketing strategy, focusing on expanding visibility and increasing player acquisition:
Joe Martin Director of Marketing, MindArk PE AB (publ) [email protected] Tel: +46 31 607 260 MindArk PE AB (publ) Org. nr. 556640-4769 Masthamnsgatan 5 413 29 Gothenburg www.mindark.com
MindArk PE AB (publ) (“the Company” or “MindArk”) develops and operates Entropia Universe, the world's first MMORPG (Massive Multiplayer Online Role-playing Game) with a “Real-Cash-Economy”, and Entropia Platform. Entropia Universe is a virtual universe consisting of a number of planets with different themes and activities. The software is provided globally and free of charge with the possibility to spend money in the virtual universe for anyone with access to PC and the internet. Entropia Universe consists of a digital economy where resources, materials, land, and buildings are represented as digital assets with an underlying base value. Entropia Platform is the technology platform that powers Entropia Universe. The platform is shared with partners who develop their own unique game content for their planets in Entropia Universe.
